Leverage the Upper Valley Business Alliance's publicity outlets, community recognition, and affordable marketing venues.
Marketing & Sponsorship Opportunities
Upper Valley Business Alliance members can leverage the Alliance's publicity outlets, community recognition, and affordable marketing venues to engage in outreach efforts to Upper Valley business leaders and residents. Sponsorship is vital to sustaining the Alliance's programs and builds your organization’s brand awareness and community collateral.
Marketing/Advertising Opportunities a la carte:
UVBA Website
Reach over 150,000 users of the UVBA website per year with a banner ad. The first-place visitors to the Upper Valley look for information. Click thru banner to your website $500/yr a la carte. Included in membership for Executive, Sustaining and Investor levels.
Weekly UVBA eNewsletter
Get your information into the inboxes of over 2,800 local businesses every Tuesday morning with the UVBA eNewsletter. Exclusive 1 year sponsorship, click-thru ad. $2000 annually.
Local Upper Valley Mobile App - The UV's Resource for All Things Local!
The app is divided into 4 sections, EAT, PLAY, SHOP, and LIVEWORKSTAY. Each section has numerous categories of information. All UVBA members are listed in the app as a benefit of membership. Splash and banner ads available, and ability to do push notifications to app users who have favorited your business restricted to UVBA members. A la carte listing on app for non members is $450 annually.
Local Upper Valley eNewsletter
A community based newsletter that drops into the inboxes of 2,800 Upper Valley residents. Advertising opportunities and sponsorships available. Click here for info.
Ribbon Cuttings
A ribbon cutting is a great way to announce a new business, or newly relocated, expanded or renovated business. This is free to UVBA members. A ribbon cutting marks a new chapter for a business and is a great photo opportunity. UVBA brings the ribbon, the big scissors and we invite members of our board, town officials, members and others. It is a great time for the business to invite customers, significant clients, vendors or others. The cutting gives you an opportunity to speak and showcase your business. Some businesses add an open house or it may just be a photo for publicity - how large is up to the business. UVBA publicizes the cutting through our channels, and also sends to local and state media. Learn more by downloading our ribbon cutting information packet.
eBlasts
A one-time email blast to our distribution list of over 1,800. $150 each.
Visitor’s Guide & Area Map
Put your ad in the Upper Valley Visitor’s Guide & Map and get seen by thousands of visitors each year, from vacationers to those relocating to the Upper Valley to college families. The Guide is distributed in select welcome centers in New Hampshire and Vermont, as well in hospitality businesses around the Upper Valley and passed out to large employers/Dartmouth College/Dartmouth-Hitchcock departments to welcome new employees, residents and students. Contact UVBA for rates and print schedule. Click here to see the Upper Valley Community Guide & Business Directory!
Visitor Center
In 2023, UVBA reopened the Lebanon Visitor Center in Colburn Park and contracted with the Granite State Ambassadors to provide staffing. Sponsor funds cover costs of printing, signage, display racks. Sponsorship includes signage and your company materials displayed. $500, 2 available.
Sponsorships:
Annual Meeting/Economic Outlook Breakfast
Meet business leaders throughout the Upper Valley. As a sponsor, have an opportunity to speak and talk about your business, hand out literature and promotional materials. Sponsorships between $500 - $3000 presenting sponsor available.
Coffee & Connections Monthly Networking
Make new contacts, meet new people, exchange leads at UVBA’s monthly networking on the First Friday from 8-9:30 am. Sponsors recognized in event promotion, UVBA websites, signage at the event and social media. Attendance varies, typically 30-60. 12 available (1 per month). $250
Reader's Choice Awards
Join Us in Celebrating the Best of the Upper Valley! In 2024, UVBA partnered with the Valley News to host the first Reader’s Choice Awards to recognize businesses who are voted by the readers to be the best of the Upper Valley. The awards recognize the top 3 finalists in 96 categories. The event brings the top 3 finalists together to be recognized and is the foremost networking event of the region. Sponsors and Finalists are also recognized in special insert of the Valley News. $750-3000. Attendance between 175-300.
Business Education Workshops
Learn to grow your business, solve a problem and how to do it to save time and money. As a sponsor, have an opportunity to speak and talk about your business, hand out literature and promotional materials. $250-500.
Upper Valley Young Professionals
The UVYP is a highly active and welcoming group of 18-40s dedicated to professional development. Sponsorship includes recognition on the UVYP website, at events and all marketing collateral. Help develop the workforce and leadership of the Upper Valley's future! $1000 annual sponsorship.
Upper Valley BIPOC Network
The Upper Valley BIPOC Network holds several events throughout the year and seeks to build fellowship, community and networking among People of Color residing in the Upper Valley.
LebFest
An annual celebration of the Lebanon, NH community! A free festival with family-friendly activities, entertainment, food and performances. Annual attendance averages 3500. $500-$5000. Click here to see LebFest 2024's line up!
Celebrate the Season
Show your community and holiday spirit by supporting this pivotal seasonal event in downtown Hanover, NH. Get your name in front of 5000 revelers and build community goodwill. Chili contest, and activities throughout downtown. Don't forget to meet Santa! $500-$3000
Job Shadow Day for 8th Graders
UVBA has been asked to partner with Lebanon Middle School to coordinate a job shadow day for 8th grade students. In Spring 2025, we will coordinate with businesses of all types to host 2 students and give them a glimpse into possible career opportunities. With workforce development & retention being a key issue in our region, UVBA is excited to be part of this endeavor, and we hope to include other schools in the future. Sponsorship of this program provides students with a memento t-shirt that lists all participating businesses. $2500, 1 available as underwriting sponsor.
